# Sales

### Sales Traits we Seek Across Waves

**Lean in to products that simplify massive complexity**: make it as easy as possible to witness the company's magic (like sending a Pelican box as a DIY remote deploy), as this will surely accelerate the sales cycle. 

**Define customer ROI (often via time savings) to drive adoption**, through viral and formal sales channels, to the point where not leveraging a proven solution becomes a competitive disadvantage. 

Remember: **it's easier to sell a high ROI product that was previously inaccessible to a new customer set** (because of price, or lack of in-house expertise) than to sell an incrementally better product to an existing customer segment.