> For the complete documentation index, see [llms.txt](https://bee-partners-1.gitbook.io/bee-the-machine-to-machine-learning-vector/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bee-partners-1.gitbook.io/bee-the-machine-to-machine-learning-vector/insights/go-to-market-playbook/sales.md).

# Sales

### Sales Traits we Seek Across Waves

**Lean in to products that simplify massive complexity**: make it as easy as possible to witness the company's magic (like sending a Pelican box as a DIY remote deploy), as this will surely accelerate the sales cycle. 

**Define customer ROI (often via time savings) to drive adoption**, through viral and formal sales channels, to the point where not leveraging a proven solution becomes a competitive disadvantage. 

Remember: **it's easier to sell a high ROI product that was previously inaccessible to a new customer set** (because of price, or lack of in-house expertise) than to sell an incrementally better product to an existing customer segment.