Sales

Sales Traits we Seek Across Waves

Lean in to products that simplify massive complexity: make it as easy as possible to witness the company's magic (like sending a Pelican box as a DIY remote deploy), as this will surely accelerate the sales cycle.

Define customer ROI (often via time savings) to drive adoption, through viral and formal sales channels, to the point where not leveraging a proven solution becomes a competitive disadvantage.

Remember: it's easier to sell a high ROI product that was previously inaccessible to a new customer set (because of price, or lack of in-house expertise) than to sell an incrementally better product to an existing customer segment.