Identifying Winners Across Waves

M2ML’s Lifecycle

Venture scale requires significant momentum to surf across all 3 Waves. It’s important to know how to identify winners by Wave:

Wave 1 success is found in conceptualizing how machining will outpace human abilities, even with a more manual, service-oriented solution at the get-go.

Wave 2 is focused on building an MVP for which there’s a willingness to pay for both current and future experiments; in W2, you must be able to successfully set an initial price point (to go to market in W3).

Wave 3 reaps the benefits of the entire product lifecycle by incorporating learnings into its platform. This takes form through a modular core successfully integrating into new domains, and replacing a previously service-oriented stack with a scalable platform.

Demonstrating Tangible Customer ROI Across Waves

Customer ROI must be focused upon diligently across the 3 Waves:

In Wave 1, we can only theoretically project ROI and design for scale considerations.

In Wave 2, we rely upon the logistical groundwork to extrapolate out a solution’s atomic unit of performance.

In Wave 3, ROI is measured by an M2ML solution demonstrating superior efficiency, using a platform rather than a service model. Unit economics are often contextualized for customers by comparing against the time it would take a human (or your next best baseline infrastructure) to execute the same task or process at the same quality.